Employer Toolkit on Benefits Literacy and Consumerism

This employer toolkit was developed by MBGH to help address many of the issues identified in the MBGH Value-Based Benefit Design Research Series. This series examined the understanding of both employers and employees readiness to adopt value-based benefits as well as identified the triggers and barriers to employee engagement in worksite activities and physician views of employer-sponsored health programs.

Purpose of the Toolkit

The toolkit provides employers with ideas, tools and resources to:
    • Effectively communicate health care benefits and related health and wellness programs 
    • Maximize the value of new and existing benefits and program offerings
    • Address the issue of benefits literacy (e.g. confusion around SPD's) by simplifying benefits communications 
    • Identify the key elements that affect a communication strategy
    • Support employees and families in navigating the health care system and becoming smart consumers 
    • Identify successful strategies from real employer case studies and communication samples

View the Website - Employer Toolkit on Benefits Literacy and Consumerism

Overview of Toolkit Chapters 

Getting the Most Out of Your Benefits Communication Strategy
  1. Elements That Affect Your Strategy (Culture, Branding, Segmenting Your Population/Personalization)
  2. Types of Communication Channels
  3. Communicating to Different Generations 
  4. Understanding your Health Benefits 

      -Benefits Literacy/Health Literacy
         -Benefits-at-a-Glance
           -Open Enrollment
         -Engaging the Family    

     5. CDHP Soup – High-Deductible Health Plans,HSAs and HRAs

     6. ACA & Summary of Benefits Coverage
     7. Partnering with Your Vendors
     8. Measurement

Helping People be Smarter Health Care Consumers

     1.  Navigating the Health Care System
    
          -    Understanding Quality Care
          -    Choosing and Partnering with Health Care Professionals 

          -    Building Your Own Health Care Team
          -    Comparing and Choosing Hospitals
          -    Understanding Treatments Options

      2.  Prevention/Preventive Services 

      3.  Medication and Treatment Adherence

      4.  Employee & Family Support

            -  Caregiver Support
            -  End of Life Care


For more information, contact Cheryl Larson, Vice President or Margaret Rehayem, Senior Director of Strategic Initiatives and Communications