In recent years, employers have invested substantial resources in an effort to improve the health of their workforce by offering a combination of health benefits, workplace health programs and external health management resources.  Unfortunately, many employers have experienced low program participation and disappointing levels of engagement in employee engagement in and understanding of health benefits and health improvement programs.

According to, Lin Grensing-Pophal, author of “Human Resource Essentials,”  “Good business communication is the basis for employee motivation”.   Effective business communications can have positive impacts both internally and externally to the organization, including better organizational culture, employee commitment to the company, improved productivity, increased morale and better performance.  This can hold true for health benefits communications; however poor communication or a lack thereof can result in misunderstandings, mistrust and even impact how an employee uses their benefits or participates in health improvement programs.

Purpose of Toolkit 

The toolkit provides
 employers with ideas, tools and resources to:

  • Effectively communicate health care benefits and related health and wellness programs  in order to maximize the value of new and existing benefits and program offerings
  • Address the issue of benefits literacy (e.g. confusion around SPD's) by simplifying benefits communications 
  • Identify the key elements that affect a communication strategy
  • Support employees and families in navigating the health care system and becoming smart consumers 
  • Identify successful strategies from real employer case studies and communication samples
People do not care how much you know, 
until they know how much you care. - John Maxwell

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