A strategy is defined as a plan that is intended to achieve one or more goals in times of uncertainty. When it comes to benefits communications the only thing that is certain is the need for an integrated, comprehensive and reinforced strategy. Diverse employee populations and a lack of resources can create barriers to success.
When planning a benefits communication strategy, employers must take into account certain attributes of their population that can mean the difference between a successful plan and a failed plan. These inlcude:
Ease of Program Recognition (branding) and
Each of these elements can profoundly impact a communication strategy and should be considered with a deliberate eye towards the audience that you are intending to reach. For example, if your business is manufacturing and the majority of your employees are line workers, e-mail is probably not the most effective channel for communications.