Working with Different Generations

When creating a communications strategy, employers should keep in the mind that different communication methods work for different age groups.  Coordinating what messages work for different generations can be a challenge, but understanding how they think and what their needs are can help a company understand their audience and guide the development of their plan design, incentive and communications strategy.

Below is a chart describing the profiles for each of the generations from 1922 - 1994.  Those in Generation Y have entered the workforce in the last few years. Employers can use these key insights as they determine how to focus their communication messages.   

                                                                                                            Source: The ROC Group