This employer toolkit was developed by MBGH to help address many of the issues identified in the MBGH Value-Based Benefit Design Research Series. This series examined the understanding of both employers and employees readiness to adopt value-based benefits as well as identified the triggers and barriers to employee engagement in worksite activities and physician views of employer-sponsored health programs.
Purpose of the Toolkit
The toolkit provides employers with ideas, tools and resources to:
- Effectively communicate health care benefits and related health and wellness programs
- Maximize the value of new and existing benefits and program offerings
- Address the issue of benefits literacy (e.g. confusion around SPD's) by simplifying benefits communications
- Identify the key elements that affect a communication strategy
- Support employees and families in navigating the health care system and becoming smart consumers
- Identify successful strategies from real employer case studies and communication samples
View the Website - Employer Toolkit on Benefits Literacy and Consumerism
Overview of Toolkit Chapters
Getting the Most Out of Your Benefits Communication Strategy
- Elements That Affect Your Strategy (Culture, Branding, Segmenting Your Population/Personalization)
- Types of Communication Channels
- Communicating to Different Generations
- Understanding your Health Benefits
-Benefits Literacy/Health Literacy
-Benefits-at-a-Glance
-Open Enrollment
-Engaging the Family
5. CDHP Soup – High-Deductible Health Plans,HSAs and HRAs
6. ACA & Summary of Benefits Coverage
7. Partnering with Your Vendors
8. Measurement
Helping People be Smarter Health Care Consumers
1. Navigating the Health Care System
- Understanding Quality Care
- Choosing and Partnering with Health Care Professionals
- Building Your Own Health Care Team
- Comparing and Choosing Hospitals
- Understanding Treatments Options
2. Prevention/Preventive Services
3. Medication and Treatment Adherence
4. Employee & Family Support
- Caregiver Support
- End of Life Care
For more information, contact Cheryl Larson, Vice President or Margaret Rehayem, Senior Director of Strategic Initiatives and Communications