There is growing recognition of the desire for comprehensive fertility and family building benefits for modern workforces as many employees are starting families later in life and families of all compositions are looking to grow. The prevalence of infertility has increased and does not discriminate – it affects all people equally, regardless of gender, geography, or socioeconomic status. Globally, 1 in 6 are impacted. As a result, employee sentiment and desires for fertility and family building benefits have shifted – and are impacting employers’ talent recruitment and retention strategies.