There are many ways to communicate with employees about migraines, either using existing resources or developing new ones. When creating original content for migraine awareness and education, use a multi-disciplinary team of experts including neurologists, registered dietitians, psychologists and specialty pharmacists when possible. You can also tap into the resources offered by your health plans, wellness and disease management vendors to support your efforts. This is especially important when creating a new program focused on migraine management in the workplace. In this case, you’ll likely need to use strategic communications to engage participants in various program events, tools and resources.
Incorporate into existing programs
Take advantage of programs already established in the workplace to get basic messaging out about migraines. Be strategic – use trusted programs that employees are engaged in for the best chance at success. For example, you can communicate through various components of a wellness program and/or an employee assistance program (EAP) about the role of lifestyle – healthy diet, exercise and stress management – in managing migraines. Consider including information in health benefits materials and/or regular employee communications such as a newsletter or an employee intranet site.
Communications using existing programs and resources can focus mainly on awareness and basic education, to get the conversation started. Topics may include:
Promote a migraine-focused program
Communications designed to engage employees and families in a workplace migraine management initiative will typically require both in-depth subject matter on a varied group of topics and promotional pieces. The strategy will require regular use of many different communication channels. Since this type of program is focused mainly on employees suffering with migraines, topics may include:
Targeted communications can also promote program-specific elements such as:
- Events (e.g. webinars, on-site programs)
- Benefits (one-on-one meetings with dietitian, EAP counselor)
- Tools (e.g. tracking apps – migraine diaries)
Whether your tactics include newly developed web-based information and printed materials or use of existing channels of communication like staff meetings and employee newsletters, it is important to keep the information consumer-friendly and the messaging approachable. Use multiple channels of communication to reach the greatest number of people.