Diabetes Communication

Diabetes Management in the Workplace

Once you have assessed your covered population and have a program strategy in mind, it’s time to focus on how to communicate with your target audiences and put a plan in action.

Effective communication can:15

  • Increase knowledge and awareness
  • Influence beliefs, attitudes and perceptions
  • Cause an individual to take action
  • Show benefits of a specific behavior change
  • Dispel myths and provide accurate information

Overall, keep these tips in mind:

  • Sequence your communications like you are telling a story and reinforce the key messages on a regular basis
  • Align communications with vendor partners to ease employee confusion about what is available and how to access the information, while using any tools and resources they may have to enhance existing themes
  • Make messaging personal, relevant, timely and demonstrate value when possible
  • Customize tactics/communications to fit your different audiences (healthy employees, those at risk for developing diabetes and those already diagnosed)
  • Speak the same language (especially when dealing with different generations)
  • Build trust – a new program or resource needs to come across as “we are here to help you” versus the company just wants to save money

6 Ways to Engage Employees

ROC Group has developed TAANSA®, a helpful model for employee engagement and influence rooted in the neuroscience of communication. Applied to diabetes engagement, ROC offers these six tips:

    A Trusted Messenger. Who is first reaching out to employees or family members? The message needs to come from a trusted source. How close do employees feel to that source?
    Meaningful Attention. Are you appealing to emotion rather than reason? Though we often write business communications by making a rational case, emotion is one of the key ways to get and keep attention.
    A Credible Message. How well do the motives in the message match those of the reader? Have you made sure he or she is the main character in the message, not the company or vendor?
  • NEED
    So What? Why would the employee or family member need this program? Are you tapping pain or pleasure, fear or hope? Will participating make the person feel accepted or rejected?
    Now What? After you’ve structured your messaging properly, you can explain the program.
    Prompt Action. What do you want the person to do: Sign up? Take the call? Participate continuously? The type of engagement you want will determine how best to prompt action.

Identifying Available Resources

Tactics to Engage & Reinforce

Tools & Templates